Alfaparf That’s It Blonde Ambition Shampoo for cool blonde tones is a pigmented shampoo formulated to neutralise unwanted tones and to enhance the brilliance of both natural and colour-treated cool blonde or platinum hair. *Sulphate & paraben free! Suitable For: Blonde hair. All over blonde / highlighted hair. How to Use: Apply small amount of shampoo to wet hair, massage until foam is even in colour. Process for 3-5 minutes and rinse.