Alfaparf That’s It Gold Fever for warm blonde tones, is a pigmented shampoo formulated to give new life and brightness to both natural and colour-treated blonde hair with warm reflections. *Sulphate & paraben free! Suitable For: Blonde hair. All over blonde / highlighted hair. How to Use: Apply small amount of shampoo to wet hair, massage until foam is even in colour. Process for 3-5 minutes and rinse.