Alfaparf That’s It Grey Pride is a pigmented shampoo formulated to give new shine and life to both natural and colour treated white or grey hair, eliminating the unwanted “yellow” tones. Suitable for frequent use. *Paraben free Suitable For: White / grey hair. How to Use: Apply small amount of shampoo to wet hair, massage until foam is even in colour. Process for 3-5 minutes and rinse.